In the first quarter of 2017, Ho Chi Minh City real estate market is going to trade a large amount of products, including 4,700 apartments offered for sale; 1,121 villas, townhouses in various segments such as popular, middle and high class.
Most of the supply comes from old projects that open up new stages. With the large supply in the real estate market today, the investors bear under competitive pressure. Good product ownership is not enough, the way of marketing to help customers understand rightly and sufficiently about their product. This is equally challenging.
HCMC Apartment Supply to Quater 1, 2012 (Source Cafeland)
Many investors spend on advertising activities, develop business team, apply new technologies to create differences in product marketing. For example, Dream House’s investor.
In the new product promotion strategy, the D-Vela apartment project is located at Huynh Tan Phat Street, District 7, Dream House, which selects virtual reality 3D technology – the latest technology in the field of real estate marketing floating around the world – to reach customers.
The advantage of 3D virtual reality technology compared to traditional marketing tools is that it combines the most important elements of traditional tools together: professional and honest images, the ability to up The floor plan, the 3D reproduction capability, the mobility in the model, the ability to save notes explaining each item, area, material and video playback capabilities automatically when users want to watch video. Thus, with only one link, users will have more options to access project information.
3D virtual reality model set up from real-estate model house D-Vela project
However, beyond these elements, 3D virtual reality gives home buyers the feeling of visiting a real home without moving geographically. It is convenient to view at any time and anywhere with just one device with Internet connection. And it’s easy to help shoppers imagine the family’s upcoming living space and consult with family before making a decision.
Perspective of D-Vela project
In the world, 3D virtual reality applications in the real estate field have improved sales yields by up to 185 percent compared to traditional methods. Investors in Vietnam are aware of the new technology, such as Dream House with the D-Vela project, which will surely create the advantage and difference from the market.
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