About 30% of customers buy houses in HCM City from the Northern provinces. Therefore, a series of real estate companies have opened representative offices in Hanoi to attract more customers when the market in HCM City gradually saturate.
Le Hoang Chau, Chairman of the HCM City Real Estate Association, said the real estate market in HCM City is very attractive to investors in the North. Statistics show that the number of buyers from the North is 30%. In some high-end projects located in beautiful locations, this figure is much higher.
According to the representative of Saigon Thuong Tin Real Estate Services – Sacomreal-S, about 50% of customers bought Jamona Golden Silk project in the opening of sale in November as customers coming from the North.
Therefore, on 15/12/2016, Sacomreal-S opened a representative office in Hanoi at Royal City Commercial Center at 72 Nguyen Trai Street, Thanh Xuan District, starting the strategy of penetrating into the North market…
Sacomreal-S is a business unit of Saigon Thuong Tin Real Estate Joint Stock Company – Sacomreal, specializing in distribution and marketing of real estate products. With the strategy of expanding the market in the near future, Sacomreal-S representative office in Hanoi will be the bridge to introduce the products of Sacomreal to customers in Hanoi in particular and customers in the North.
Sacomreal-S also announced its strategic partnership with Vietnam MaxLand Joint Stock Company to distribute strategic products of Sacomreal in 2017.
“Maxland is a prestigious company in the North market, has successfully distributed many projects such as Cocobay Da Nang, Bay Mon Bay, Vinhomes Gardenia, Vinhomes Dragon Bay … so suitable for us to choose for. Distribution of Sacomreal projects, “said Pham Dien Trung, Chairman of Sacomreal-S.
North trend to welcome customers to buy houses in Ho Chi Minh City is not new. Before Sacomreal-S had Hung Thinh, Novaland, Dat Xanh … opened a representative office in Hanoi with direct access to customers.
Many investors in Ho Chi Minh City also openly sell projects in Hanoi such as Khang Dien, Novaland, Phu My Hung, VinaCapital, CapitaLand … Not only luxury apartments but villas both residential and holiday properties are offered in the north.
Explaining the fact that a number of enterprises in Ho Chi Minh City are progressing, Le Hoang Chau, chairman of the HCM City Real Estate Association, said that the number of customers in the north to buy real estate is a great source of demand. businesses.
However, the sale of real estate products in Ho Chi Minh City market is not easy. Due to geographic distance, it is difficult for Northern customers to know the location and infrastructure of Ho Chi Minh City. If you open a representative office in the north, this problem will easily be solved.
Meanwhile, Pham Dien Trung said: “We are ready to accelerate the distribution of products to the North Market. With the project Jamona Golden Silk as well as other projects in the high and high segment of Sacomreal development and Sacomreal – S distribution. Currently, we have a lot of customers coming from the North. “
According to Trung, opening a representative office helps Sacomreal have an integrated selling point, providing comprehensive services with a team of professional staff, knowledgeable real estate market, to be able to consult the product, be suitable for customers as well as ready to support, meet the requirements of customers.
Mr. Pham Dien Trung added that, on the occasion of the opening of its office in Hanoi, Sacomreal has launched a special promotion program for customers who purchase Jamona Golden Silk project, bonus up to VND4.4 billion.
The awards include a Mercedes, 10 gold SJC, a US tour for two, six SH 125cc motorcycles, six Korean tours for two, six iPad Pro and six iPhone 7. All Customers also have the opportunity to own a luxury apartment worth VND1.5 billion in the heart of District 7 with the program “Buying a home get home”.
“2016 is the beginning of the five-year development trend of Sacomreal in 2016-2020 with 20 large-scale projects, total land fund of over 1,000 hectares and investment capital of up to VND20,000 billion. The investment to develop three lines Carillon – Intermediate, Jamona – complex, Charmington – advanced meet diverse customer segment. The North will help improve the liquidity of the projects better, “Trung said.
Nguyen Van Nam, Chairman of the Vietnam Real Estate Association, said that the profitability of the real estate market in Hanoi is usually less than HCMC about 2-3%. “This is the reason why many investors have turned to the North in the recent time,” Nam said.
According to Nam, this trend is not new but has appeared since 2008. After that, real estate fell into crisis should be interrupted. Recently, the market is up, so this trend appears.
Survey of many research units also shows that the high-grade apartments for rent in the center of Ho Chi Minh City have an annual profit rate of over 8% while in the Hanoi market only reached 2 to 4.5 %.
Moreover, the price of real estate in Hanoi is higher than other areas, so with about 1 billion, investors can hardly own a beautiful property with high profitability.
Meanwhile, the real estate market in the South recently appeared many projects to market products located in beautiful location and worth just under VND1 billion.
According to Nguyen Tran Nam, in 2017 wave of investors in Hanoi to buy houses in the South will also increase. “The people who are financially rich are growing and wanting to invest in second and third homes. In Hanoi, many customers are looking for projects in the South, “Nam said.
Similarly, Le Hoang Chau also affirmed that the proportion of northern buyers buying houses in Ho Chi Minh City will continue to increase in 2017 and the following years.
You are reading the article “Real Estate Companies Invest To The North” in the section “Real Estate News” on the website: https://realestatevietnam.com.vn/
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