Although it is in July lunar month (“soul month” in the way called folk), but the sale of apartments still occurs dynamically helping sales of distribution units grow.
According to investors, in the past few years, psychological avoid real estate transactions in the “soul months” have reduced visibility. Because of the small scale market, the buyers are afraid but when the market grows, the projects are racing to promote and promote promotion, psychological fear also lost.
Duong Van Thai, Director of Capital Real Estate Investment Company, commented: “When the buyers and sellers are no longer abstinent, the real estate market this year has more breakthroughs. Previously, the psychology of buyers was more comfortable. The evidence is that this month’s transaction volume is quite bustling and exciting, no fear of sales as well as customers as before.
Mr. Thai also said that the market in June and July lunar calendar year is quite good, transactions are not relieved. Only in the past two months, this floor has had 120 successful transactions in the real estate market in Da Nang and Hoi An.
In fact, sales of the distribution units in the “soul of the year” did not decline much. Some units even achieved remarkable growth. For example, in Northern Greenland, in the year 2016, sales in July lunar month exceeded 30% over the previous month and exceeded 25% over the same period last year. This year, Northern Greenland continues to promote marketing activities with the expectation of repeating the achievements of the previous year.
With the Danko Group, since the beginning of this year, this unit has about 2,000 apartment transactions and real estate resort success. Representatives of this unit said that compared with last year, apartment transactions in July this lunar year recorded sudden changes due to positive impact from the market.
According to Nguyen Tuan Vu, a longtime real estate investor in Hanoi, the sale of apartments continues to grow in the “soul month” as this is the time when investors reduce their cost.
“Almost smart and fast investors they usually invest heavily in July because the general psychological customer will slow down, so investors run a lot of stimulus programs to attract customers. Reasonable and discount, the sale will be profitable to hundreds of millions, so not buying a home in July is negative opportunity for investors, said Tuan Vu.
Play each other “burst” and run promotion
Recognition shows that real estate developers have no psychological apprehension “months soul”. The projects have been steadily “bursting” in recent 2 weeks, such as Lancaster Lincoln (District 4, HCMC) of Trung Thuy Group, Saigon Intela (Nguyen Van Linh Street, HCMC) of Company LDG Investment
The ground floor segment is also vibrant with the 21.5ha Richland City project in Nhon Trach, Dong Nai, or Dreamland City, with a land area of 1,300ha in Bien Hoa.
Trading platforms promote sales activities by launching a series of incentives to stimulate the market. Hai Phat Group has the policy of “buy a house in Nguoi, vu cuu Europe” – a ticket to return Hanoi – Rome worth VND 20 million for customers choose to buy apartments Roman Plaza project.
Or, as Thang Long Investment and Trade Group JSC presents a gift worth tens of millions of VND at an early discount of 4.5% to Imperia Plaza buyers.
In the south, Hung Thinh Corp applied the first payment policy of 12-15% discount, 18% discount, high quality furniture and one year management fee at Lavita Charm. Khang Dien discount 18% / year for payment before the deadline when launching Compound Rosita Garden District 9 etc …
The wave of promotional offers spilled over to small localities, such as the T & T Victoria Nghe An project to provide loans to customers up to 70% of the house value, increasing the loan period to 25 years, at 0% for the first 6 months together with a discount of 1% of the value of the apartment to customers paid by equity.
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