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The three main segments of bim group’s business strategy

The three main segments of bim group's business strategy

BIM Group is affirming its prestige in the market with many different businesses.

There are not many large enterprises in Vietnam have a developmental period of more than 20 years. It can be said that the experience is one of the elements that make up the prestige of BIM Group, one of the leading economic groups.

With three main businesses in its business strategy of developing tourism and investing in real estate, agriculture – food and commercial services, the BIM brand is not only hide a multi-colored business story but also symbolizes the potential for continuous development.

BIM Group is largely known through highlighted real estate projects such as Ha Long Marina urban area (Quang Ninh) changing the urban appearance in Ha Long in the modern  and civilizing direction, or international-scale  projects such as Fraser Suites, InterContinental Phu Quoc Long Beach Resort.

However, few know that BIM Group is also has rich experience  in the field of agriculture – food, which is considered as the largest aquaculture, producer and exporter of seafood in Vietnam with area up to 1,600 hectares with many prestigious awards.

Since the start of 2000, BIM Group has put into operation many large seafood manufacturing and farming zones such as Minh Thanh shrimp farming zone (2001), Dong Hoa shrimp farming zone (2004), seed development center in Phu Quoc island (2005) and Tac Cau seafood processing factory (2007).

These projects are large seafood manufacturing and farming zone. For example, seed development center in Phu Quoc island of 42ha in size has imported and selected clean breeds from many countries in the world such as USA, Thailand, Indonesia, Singapore, raising and breeding shrimps with the maximum capacity of 3 billions per year; Minh Thanh shrimp farming zone of ​​251 hectares with an average yield of 2,000 tons / year, Dong Hoa shrimp farming zone of ​​1,234 hectares exported to many strict markets such as the United States, the EU, Japan with stable productivity of about 16 tons/ha; Tac Cau seafood processing factory produces up to 13,000 tons of finished products per year …

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In addition, BIM Group owns the largest salt field in Southeast Asia with a maximum capacity of more than 500,000 tons of coarse salt per year.

BIM Group also proves its profound business potential through its successful commercial services with Elite Fitness Center, the most classy fitness center in Vietnam.

Established in 2010, Elite Fitness is constantly developing.  Up to now, there have been tens of centers in many large cities such as Hanoi, Saigon, and Ha Long. In addition, BIM Group’s Zpizza restaurant chain is also received large amount of profit and is growing and expanding day bay day.

To create the most marks and affirm the size as well as position of BIM Group in the market is still real estate. In 2016 BIM Group has achieved much success.

According to Mr. Doan Quoc Huy, Vice Chairman of BIM Group, last year, with unceasing efforts of all staffs, employees and corporations, the company achieved better business results than Revenue targets set, is a very encouraging result in the context of increasingly competitive real estate market. Business targets are higher than last year.

With its advantages and strength, BIM Group is proving itself as a pioneer real estate developer in Quang Ninh. The first resort high-class apartment projects, shophouses, townhouses in Ha Long are highly appreciated such as Green Bay Towers, Green Bay Village, Pearl Villas, Royal Lotus Villas & Resort, Little Vietnam.

In order to boost investment in high-end resort real estate projects in Phu Quoc, the potential market, BIM Group continues to invest more than USD 300 million. Accordingly, the most notably, the tourism complex of Phu Quoc Marina with the scale up to 155ha, the highlight of resort and entertainment.

Unique visions compared with many other developers help BIM Group heighten its competitive advantages not only by giving special types of products, but by cooperating with international brands such as InterContinental Hotels Group, Frasers Hospitality Pte Ltd of Fraser & Neave Limited and The Ascott Limited.

Besides, BIM Group is expanding and promoting investment in luxury resort real estate not only in the potential market in the country with the large cleaned land bank that has long been available. BIM is also reaching out to the international market with its first five star hotel project in Laos – Crowne Plaza Vientiane which has been opened in April.

A number of potential projects in 2017 are available.

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The three main segments of bim group’s business strategy
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