To Push The Demand For High-End Goods, The Investor Massively Offered Incentives

In the context of the market facing the possibility of surplus supply, in order to increase the attractiveness to customers, not only offer incentives such as buying house getting the car, gold donation …, many senior households project owners also launched other super policies.

Preferential mass

On April 1^st 2017, the owner of the D’. Capitale project (No. 1 Tran Duy Hung, Cau Giay, Hanoi) applies a new sales policy with special incentives to customers. Accordingly, customers only need to pay 20% of the value of the apartment until the time of handover, after receiving a home from 4-6 months then continue to pay 65% of the apartment value, but no later than June 30^th 2019. The representative of the investor said that buyers of apartments that apply the new sales policy can still choose the option of borrowing or not depend on their financial situation and cash flow.Thus, compared with the previously applied sales policy, customers are more likely to benefit from more time to arrange

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Thus, compared with the previously applied sales policy, customers are more likely to benefit from more time to arrange to finance, as well as leverage cash flow to optimize their benefits.

Investors throw the way to attract customers

With no payment support like D’.Capitale, TNR Holdings Corporation, in collaboration with Goldmark City project owner (Ho Tung Mau, Nam Tu Liem district), has launched a gold donation program for residents. .Accordingly, from now to April 30^th, the investor will donate 3-8 gold SJC 99.99, equivalent to 3-10% of the total value of apartments for buyers in the Sapphire area. In addition, customers are also entitled to 16.2% of the total apartment discount, interest subsidy up to 70% until receiving the house.

Not every project the investor has launched super incentive can attract the attention of customers

Before that, Nam Cuong Group also launched a program of preferential treatment for home buyers at An An Complex project (Duong Noi, Ha Dong district). Accordingly, customers buy An land project in March were discounted 7% of the total value of the apartment with the opportunity to receive gifts such as SH motorcycle 125cc worth 3080USD, MacBook Air, iPhone 7 32G. In addition, for customers who need financial loans, TPBank supports 75% of the apartment loan with 6.9% interest rate in the first 6 months.Also in mid-March 2017, Ha Noi Sunrise Development Investment Joint Stock Company, the owner of The Golden Palm Le Van Luong project in Thanh Xuan district, launched a policy, customers buying any apartment of all projects are either immediately received cars or discounted directly to purchase price up to 22000 USD. In addition, the loan is supported at 0% interest rate in 18 months until the handover.In Ho Chi Minh City, many investors also launch programs to attract more guests. For example, Ha Do Group has launched a program “

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Also in mid-March 2017, Ha Noi Sunrise Development Investment Joint Stock Company, the owner of The Golden Palm Le Van Luong project in Thanh Xuan district, launched a policy, customers buying any apartment of all projects are either immediately received cars or discounted directly to purchase price up to 22000 USD. In addition, the loan is supported at 0% interest rate in 18 months until the handover.In Ho Chi Minh City, many investors also launch programs to attract more guests. For example, Ha Do Group has launched a program “buy.

Massively launch products to the market

In Ho Chi Minh City, many investors also launch programs to attract more guests. For example, Ha Do Group has launched a program “buy a home, hit the car” for customers with 4 Mercedes cars for the lucky customers as a reward. In addition, customers pay only 30%, equivalent to 42240 USD until receiving the house and to offer preferential loans with 0% interest rate, grace debt in 24 months.Similarly, Phu Long Real Estate Joint Stock Company recently launched a program for customers buying Dragon Hill 1 and 2 apartments also received many preferential policies such as paying only 20% of the total value of the Dragon Hill apartment then receiving house immediately, paying installment payments from 660 USD per month within 5 years, commitment to lease up to 880 USD per month for 4 years or fast payment 98% to receive immediately up to 10 gold SJC, 3 year free management fee and 1 5star resort voucher …In Da Nang, on April 16

Similarly, Phu Long Real Estate Joint Stock Company recently launched a program for customers buying Dragon Hill 1 and 2 apartments also received many preferential policies such as paying only 20% of the total value of the Dragon Hill apartment then receiving house immediately, paying installment payments from 660 USD per month within 5 years, commitment to lease up to 880 USD per month for 4 years or fast payment 98% to receive immediately up to 10 gold SJC, 3 year free management fee and 1 5star resort voucher …

In Da Nang, on April 16^th, on the occasion of that the project will be handed over this summer, the investor Alphanam also offers many incentives for customers to buy luxurious coastal apartment Luxury Apartment. Accordingly, many customers participating in the event were discounted up to 13200 USD per unit for two-bedroom apartments and 8800 USD per unit for one-bedroom apartments. In addition, the investor has also donated 2 red iPhone 128G for lucky customers …

Project quality is still number one

The leader of a trading floor in Nguyen Ngoc Vu Street (Hanoi) said that the high-end segment has long held the best liquidity position in the market. However, recently, this segment has begun to show signs of slowing down.

Therefore, to attract the attention of homebuyers, the owners massively launched the super preferential programs. In addition to regular gifts, the most common recent way is incentives with interest rates and payment assistance. This is also understandable, as it fits better with current tastes.

According to Mr.Phung Chu Cuong, General Director of Phu Long Real Estate Company, new sales policies have more or less positive impact on customers’ demand for houses, especially those who buy houses for real life. Before the investor had applied the new payment schedule, the majority of buyers were investors, while at present, customers with real buying demand occupy large volumes. The transaction also increased significantly compared to the previous month.

However, Cuong said, not any incentive program also create real value for home buyers. The launch of the incentive to attract the attention of customers is a common tactic, but not any project, which investors offer incentives can attract the attention of customers.

This also depends heavily on the reputation, quality of construction of the project. In addition, the program of credit, payment incentives that must also be consistent with the new target customers really create the desired effect.

High-end products came into being

In addition, Dr. Nguyen Tri Hieu said, bank expert evaluated that the current 0% interest rate offered by investors and banks is very attractive. However, interest rates upon expiration of the incentive period may be adjusted according to market interest rates. Therefore, each customer needs to carefully consider the financial ability before applying for a loan.In addition, if possible, when buying a home, customers should require the investor and the bank to legalize the credit agreement interest rate that is expected to pay after the grace period, as well as accrued capital cost, not interest on documents.

In addition, if possible, when buying a home, customers should require the investor and the bank to legalize the credit agreement interest rate that is expected to pay after the grace period, as well as accrued capital cost, not interest on documents.

Based on that, customers may consider their ability to repay. By the principle of regular financial balance, all debts owed by the customer to the bank should not exceed 50-60% of the monthly income before tax. In the case of repayment to the bank up to 70 – 80% of income, sooner or later it will fall into the worst situation that is a loss of liquidity, which means that the ability to repay debt is gone.

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